Increasing traffic to the online store is essential for expanding any business. Whether the goal is to draw in the first or the 10,000th consumer, if a website is adequately optimised for conversion, a surge in visitors might translate into more clients and sales.
Every content marketer wonders how to increase website traffic. Thereby, content strategy has become the foremost step every marketer needs to focus on. It is one of the top drivers for bringing in website traffic. However, content marketers often find themselves in a dilemma. Between posting on social media, writing a new blog post, and strategizing for an email campaign, it becomes hard to identify the key market driver. Here’s a toolkit for a beginner.
What Are the Ways to Drive Traffic to a Website?
It’s always best to know what is driving traffic to the website and what is not. Given below are the four primary ways to drive traffic to a website:
- Content creation
- Social Media
How To Drive Traffic to a Website With Content Creation?
Bringing the right kind of visitors to the website is the primary aim of inbound marketing. Making content is one of the finest ways to achieve this. Content marketing goes beyond creating blogs and articles.
One may organically draw people to the online business by producing engaging, useful, and fascinating content. From podcasts and videos to manuals and ebooks, one may venture into the world of content, capturing new audiences and holding onto the old ones.
One may begin with understanding the buyer persona they are targeting. It is essential to know the potential customer or visitor, as the aim is to create content that draws proper visitors to the website. Knowing the TG helps in producing content that organically grabs people’s attention on the website.
It is recommended not to limit the content strategy to guides and blogs; instead, everything useful to the client base must be included and focused on. With the use of free tools such as Keyword.io and Google Keyword Planner, new opportunities can be identified that help in ranking the business online. Multiple types of Google ads can be run with the help of Google Adwords and the Google Display Network (GDN).
1. Directing Traffic to a Website via Social Media
Social media can prove to be of great help if one is trying to learn how to increase website traffic. Here’s how one can use social media to their best advantage when trying to increase website traffic.
2. Organic Social Media
One must focus on promoting content on various social media channels organically. It may not be a new social media strategy, but it is a highly effective one. Apart from posting on various social media channels, one can also use the latest features. For instance, one can use Instagram stories, live videos, IGTV, or even Facebook Messenger. The key is to adopt the newest features as early as possible. It’s best to add relevant hashtags to the content when posting on social media. Hashtag-friendly content helps improve the reach of content. It is recommended to keep the hashtags highly specific to the topic in the discussion so that the post is discovered by people who are most likely to read and share the content.
3. Paid Social Media Ad Campaigns
Any business needs to remain in front of its present and potential customers at all times. Thereby, the proverb “out of sight, out of mind” stands true in this instance. Paid ads enable the user to create effective and targeted campaigns for clients who are most likely to make a purchase. Here are some of the platforms that can be used for running paid social media ads.
4. Social News Sites
Another way to increase website traffic via social channels is through social news sites such as Quora and Reddit. These sites engage people through the topic in question. Thereby, external content can be shared to explain the point of view of the user. It is best to share only relevant information, i.e., the answer to the question, instead of beating around the bush.
5. Contests and Giveaways
One of the easiest ways to increase website traffic is through contests and giveaways. This can provide an instant boost to the social media channel, thereby driving more traffic to the website. Contests and giveaways can be conducted through email. However, it best works in a competitive and interactive environment. One can begin by zeroing down on the host platform, choosing the prize, picking the selection criteria, creating graphics for the same, and writing ad copy. The final step is to post and promote the giveaway content(s).
How To Increase Website Traffic with SEO?
Search Engine Optimization (SEO) is the magic wand for someone who wants to know how to increase website traffic. SEO helps increase the discoverability of a website. It is a fine-tuning of a website to enhance its probability of gaining a high rank on the Search Engine Results Page (SERP).
SERP refers to the page that a search engine opens and presents to the user when a search query is submitted. When a user searches for a product/service online, the most optimized website comes on top of the search results. This helps generate sustained traffic to the website or the online store. A search engine results page includes organic search results, paid search, and PPC ads (pay-per-click).
It is suggested to learn certain rules to understand how a search engine (such as Google and Bing) works so that one can easily apply those while creating the structure of their website. Here’s what one needs to do for effective search engine optimization:
- On-Page SEO (like header, page title, meta description, URL, and image alt-text)
- Local SEO (for local/location-specific searches)
- SEO Tools (Google Analytics, SEMrush, and Ahrefs for better analysis of the SEO strategy)
- Technical SEO (like crawling, page speed, indexing, etc.)
- CTR Optimisation (click-through rate to measure the number of people who read the post against the ones who viewed the post link)
Getting Website Traffic With Listings
A business directory is a potential source of website traffic. However, simply adding the website to a listing is inadequate.
So how to increase website traffic with listings?
The answer lies in its optimization. Optimization of a listing can help it rank on the relevant platform and get viewed by local searches.
The finest free business listing websites may be found here, but your Google Business Profile is the most crucial one since an optimized profile can help you rank on Google Maps and Google Search. Since Facebook is the second-largest directory, it is also significant. Also keep in mind well-known websites like Yelp, Angie’s List, and others. For optimization of listings, one needs to:
- Include photos
- Add the business category
- Fill out all available sections
- Keep the business information consistent for all listings
- Gain reviews and likewise, respond to them
- Regularly update the information
Driving Website Traffic Through Guest Posting
Writing a guest post can potentially direct traffic to the website. Guest blogging demonstrates the company’s active involvement in the community and links to the website. Acquiring quality backlinks is a key driver for generating quality traffic to a website.
Finding a website that would be a great fit for the business is the first step toward guest posting. The next step is to write a pitch mentioning the needs and gaps on the website, explaining how the proposed article would fill those gaps rather than compete with them. In addition, the pitch would also include how the article could appeal to the audience and grab more eyeballs.
FAQs on How To Drive Website Traffic
The frequently asked questions on how to write website traffic through content creation are given below:
What is traffic on a website called?
Web users visiting a website are referred to as “website traffic.”
How is website traffic measured?
Web traffic is measured in visits, also called “sessions.”
What is the significance of measuring website traffic?
It helps in identifying how effective an online business is. Also, it aids in attracting more audiences.
How many types of web traffic are there?
Paid, Organic, Direct, Referral, Email, Social, and Display are some of the ways to increase website traffic.
How can I promote my website for free?
- Up the SEO game.
- Emphasize email marketing.
- Be active on social media.
- List your business on free business profiles and get found in search and on maps.
- Begin with guest blogging.
- Participate in LinkedIn groups.
- Participate in other online forums.
- Use the personal email signature.
- Include the website on all printed materials.
What influences website speed?
The number of resources required to load a website has an impact on its performance.
Getting users to a website is a continuous process. How to increase website traffic is a question many want answers to. There are several ways for potential clients to locate a website; however, one needs to choose the most effective method. The best method is trial and error. Only upon trying them all, can a marketer identify the best that works for his/her website.
More traffic simply means more opportunities to sell. Once the website traffic has increased, the next step should be to try conversion rate optimization (CRO). CRO is the process to increase the number of conversions against the number of casual viewers from a website/mobile app.