Starting a business can be as exciting as it is daunting. There are so many things to consider and organize; it can be overwhelming. But, don’t fret because there are many things you can do to get yourself a head start, and your business will become a success with diligent work and effort.
What is a freelance business, and why should you start one?
A freelance business is when one person works for themselves rather than for a company. Becoming a freelancer gives you the freedom to work on your terms and for who you choose to work for.
Many people who have skills in writing, photography, or design create their own freelance businesses.
10 Tips for the Beginning of Your Freelance Business
1. Decide on your services
Firstly, you are going to want to decide on what services you will offer. For example, if you are a writer, will you be doing content writing or copywriting? If you are a graphic designer, what niche do you want to narrow in on?
This decision is important so you can have a clear idea of what you want to accomplish.
2. Identify your ideal clients
Pinpointing your ideal clients is crucial for a few reasons. If you have a clear idea of your ideal client and their needs, it will help you create great specialized content for them. You may not immediately find your ideal clients when you are just starting, but don’t be discouraged; you’ll eventually get there with hard work and patience.
3. Set goals for your business
Where do you see your business in five years? What do you want to achieve in that time? Goal setting is powerful because it drives you to achieve things for your business. If you have no idea what you want to achieve, it’ll be hard to stay motivated. Make sure your goals are specific, timely, and not too hard to reach-otherwise, you will feel disappointed in yourself.
4. Create a solid foundation of good habits – productivity routines
As a small business owner, there is a lot to think about. Sometimes it will feel like you have a million things on your mind. That’s why it is crucial to building your business on a solid foundation. Creating a specific productivity routine could help you organize your time more efficiently and prevent stress and burnout. There are some great techniques that can help you become more efficient at using your time more diligently. A simple to-do list at the beginning of each week could be a start.
5. Create a website/blog to showcase your portfolio
Now you will need to create a website to showcase your work for potential clients to view. It is the easiest way to show off your talent and work to potential clients when you pitch them an idea. There are some great platforms out there like Wix or WordPress, where you can make your website for free.
6. Keep on top of your invoicing
You should take this part of your business very seriously; you are essentially in charge of your own time, money, and effort. Some people can take a long time to pay or are just difficult in general.
Always invoice at the end of each project, rather than waiting – that way, things won’t slip through the cracks. Why not make it as easy as possible for yourself? Consider signing up for Xero or Waveapp. Both are online accounting software that will make your life much easier.
7. Learn how to pitch yourself
This step can be tricky, especially when you’ve just started your business. It can take a while to master and comes with a particular belief in yourself but don’t worry; you’ll be a pro in no time. Essentially, a pitch is the presentation of yourself and your ideas to potential clients or investors. So why not create an elevator pitch for yourself or your concepts? It is a great way to learn how to make something interesting enough to engage your audience and essentially establishes a foot in the door for you to elaborate further.
Firstly, you will need to network to get your name out there for potential clients. It can also help to contact and connect with other freelancers for advice. Networking can create a sense of credibility amongst your community and makes you seem more professional. Not to mention it can generally help you build your skillset by seeing what people want or need and what is becoming outdated.
There are plenty of social media groups you can join that can connect you to other freelancers.
9. Join freelance job sites like Upwork
Upwork is a great platform for freelancers who are just starting. It is easy to navigate and has job types for all skill sets. In addition, there are all types of work on there, ranging from writing jobs to web development and graphic design. Sites like these make it very easy to begin working quickly.
10. Volunteer your time
Now, this is situational, in my opinion. Are you starting with minimum experience and no qualifications? Then, it might serve you well to reach out to a business and ask if you can guest post on their blog. It is a great way to get your name out there and get some experience under your belt.
If you are highly skilled in your profession and don’t want or need to volunteer your time, then don’t. It is all up to you and how you want to drive your business.
Starting a freelancing business can be a challenging endeavor and frustrating at times. However, the right attitude and knowledge can get you started on a great path towards success. Never forget this is all a learning curve, and it’s ok to make mistakes. Don’t be fearful of failing because then you won’t act.
Good luck, and I hope this article has been helpful.