In today’s world, communicating with the audience through texting has become a major part of the marketing campaign. This is why you need to go the extra mile when developing the text messages for your business. If the customers get pissed off, they won’t perceive the business’s image in a positive way. Here are a few don’ts of business text messaging.
1. Don’t Keep Texting Them
Keep in mind, communicating through text messages is not the best option when it comes to engaging with the customers for every topic. For example, if there is something serious that you want the customers to know, informing them through a video message will be better as compared to bringing it out through the text messaging platform
2. Don’t Text in The Wee Hours
As a business owner, you have to be mindful of a number of things when sending a message to the customers. It is best if you can get in touch with them during business hours. Especially if you are from the retail sector, it will be in your best interest to avoid contacting the customers too early or too late at night. Secondly, customers will also get pissed off if they receive a text message from a company too late.
3. Never Write in Detail
If you want to inform the customers about an upcoming product or any prospective discount code on your products, keep the message short. Experts believe customers don’t invest more than a few seconds on a business’s text message. This is why you have very little time to send your message across the phone to the audience. Keep the details short and use capital letters for the details relevant to the clients. This way, they will be delighted to come across something of their interest.