Healthcare SEO Fundamentals to Grow Your Medical Practice

How to Keep Your SEO Rankings after a Website Redesign

Like every business, healthcare services can also get proper exposure in the digital world. If you are a doctor, you can make your website and expect your medical practice to grow as you make a patient base. An SEO agency in Brisbane can always be there in your support. However, you need to know the SEO fundamentals.

You can go through the SEO fundamentals given below and, accordingly, plan to develop a website and put up SEO works. Consider it to be a time-taking process, but the results can always amaze you.

1.     Boost the usage of medical keywords

Medical keywords are one of the primary things you need to use while performing the SEO for a healthcare website. As a doctor, you can expect proper knowledge regarding it among the experts of Marketing Sweet.

Always remember that people use medical keywords for searching doctors on search engines. The SEO executives would use these keywords on both on-page and off-page content.

2.    Avoid uploading poor content

Fundamentally, no poor content can lead a website to successful SEO. So, you need to check if the content writer is manufacturing appropriate content for your website. Remember that medical content should have facts related to diseases and their treatments.

In no case should it deliver a phase of fear in the reader’s mind. Another quality you should always check in content is errorlessness.

3.    Visual elements are crucial

No matter what specialist medico you are, remember uploading certain videos on your website. It is one of the game-changing SEO fundamentals as it can retain viewers and boost the traffic on your website.

The site rank can increase in a short period as Google can check the amount of organic traffic on it and consider it to be a high-quality site.

4.   Regularly check the site performance

Checking the performance of the site comes under the jurisdiction of the web designer. You can talk with one and tell him to develop a gadget-friendly site, speedy and easy navigation.

Moreover, you should clarify to the web designer that your healthcare site should not contain any broken links. These are curses for your website’s traffic as the people would not revisit your site if broken links are present.

5.    Consider factors related to local SEO

As a medical practitioner, you must always be concerned about local SEO. It is because there are more chances for local people to come to you for treatment. To enhance local SEO, you should provide data like your chamber addresses, phone numbers, and clinic networks on your website.

It is always recommended that you stay active on your phone or later address every call if you cannot pick it up.


Being a doctor, opening a website might seem to you as a luxury, but it can improve both your business and network in no time. So, consider it high time to look for an SEO agency in Brisbane and take their services and support to turn your digital exposure into reality.

Author’s Bio

Shrey Jain is the Co-Founder of Writofy & a Chartered Accountant who works with a team of creative content writers. He holds a forte in creating informative content on niches like crypto, business, fintech, digital marketing, and several others. In addition, his willingness to learn and share his knowledge can immensely help readers get valuable insights on varied topics.

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