If you’re a company looking to sell your products online, it’s likely that you’ll have considered a handful of routes into the market. If you’re happy to sell your products on the likes of Amazon or eBay, you might have chosen those – though the downside of these options is that you won’t be able to market a website to increase your sales. If you’re interested in building a brand presence and getting your products seen by more people, you’ll tend towards either a WordPress website or a store on Shopify. Here’s a guide on which you should pick to promote your products.
If you’re hoping to get your products online as soon as possible, the speed of building your website will be your primary priority. Happily, you don’t need to build websites from the bottom up anymore – you can use website builders and WordPress hosting to help you get started. These services help even a novice create an online store. On the other hand, Shopify is incredibly swift at getting you set up with an online store – and with less of the design fuss. So, if you’re only concerned about speed, it might be quicker to set up a Shopify account and get selling on that platform.
Both WordPress and Shopify offer the average businessperson ease in creating an online store. On WordPress, you’ll be presented with templates to help you create a website without coding every single element. You have the joy of creating something unique without the stress of making everything perfect – the engine takes care of that. On the other hand, Shopify also gives you a great deal of stress-free creation – and with very little effort on your part to create sales pages. The downside, though, is that you’ll lack a personal touch: Shopify websites tend to look similar to one another, which can detract from your brand image and reputation.
The limits of Shopify emerge when you want to personalize your store. While there are design elements in the platform that help you to differentiate your store from others, you’re limited in what you can do to change your pages. And that’s in contrast to WordPress, where there are hundreds of different templates via which you can set up your store. Most WordPress websites are distinct, because their authors have taken a little time to perfect their design and make their landing page unique. That’s what can set a good online store apart from a poor one.
Finally, if you’re selling off your own unique URL on WordPress, you’re able to market your website effectively. That’s because you have more control over the back end of your website, where you can control things like SEO and website visibility. This is not the case with Shopify, where you’ll not have access to the way that your website is read by Google’s algorithms. So, if you want to make your store more visible online, WordPress is the better option.
There you have it: a quick summary of how an aspiring e-commerce company should view the likes of Shopify and WordPress.